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Gimmickry is an art that you employ to cheat people. Domestic Trade and Consumer Affairs Minister Datuk Shahrir Abdul Samad is learning the ropes fast and does it well.

The latest is Growing Up Milk, which will be 30% cheaper. It will be produced by a government linked company of an unknown name anonymous because, the Datuk must come up with one. It will not be advertised, I suppose people will know it by the local grape vine or word of mouth.

But the mother of gimmickry is, this milk will be available only next year. He has identified the producer, but a programme has not been finalised for lack of time.

Come of it Minister, be truthful once, what is the name of the company, and who are the owners, and notwithstanding zero advertising cost, how is it possible to produce it at less 30%. The people will only believe something realistic and not fairy tales that may happen in a years time. Don’t make it a mystery. People just don’t believe pigs fly.

New ‘Growing Up’ Milk To Be 30 Per Cent Cheaper :: Bernama.com

New ‘Growing Up’ Milk To Be 30 Per Cent Cheaper

PENANG, July 22 (Bernama) — The government will next year announce a new ‘growing up’ milk product for children above two years of age, which is expected to be 30 per cent cheaper than the current milk price.

The product will be manufactured by a government-linked company whose name Domestic Trade and Consumer Affairs Minister Datuk Shahrir Abdul Samad declined to reveal.

He said the milk would not be advertised in any media. Instead, it will be directly put on sale in hypermarkets and shopping malls.

“The main reason for the price to be 30 per cent less is because the product will not carry any advertising cost,” he told reporters after launching the Malaysian Product Expo at Sunshine Square here Tuesday.

He said the ministry needed more time to prepare the programme, adding that the ministry had identified the producer.

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